If you do not process every new piece of enterprise data like a query, then you will not know if you hold content that matters … or at least not until someone asks.
This has a performance consequence. No longer are the performance requirements measured by (a) how fast can data be loaded and (b) how fast can queries be processed. The new performance requirement will simply become “How fast are the queries?”
Data and queries are going to converge – the line between the two will blur.
So therefore, such systems must be screaming fast.
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