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« Smart Systems Flip-Flop | Main | When Risk Assessment is the Risk »

August 15, 2008

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Darrell Gunter

Jeff,
Take a look at our website, we have a semantic search technology that creates digital "Fingerprints" of search results. Based on our technology we are are able to allow users in the life sciences to determine who are the experts in a given disease category, allow folks to do a high definition search (semantic view) and allow them to do hypothesis generation in regards to where scientific research is going.

Would love to give you an executive briefing to show you how the technology works.

Best regards,


Darrell W. Gunter
EVP/Chief Marketing Officer
gunter@collexis.com



Collexis Holdings, Inc.
1201 Main St. Suite 980
PO Box 11951
Columbia, SC 29211

Main: +1.803.727.1113
Direct +1.973.762.9715
Cell +1.973.454.3475
Fax +1.803.727.1118


Tim R

Jeff,

What I would really like to see is more active user participation in search engine technology and implementation. As search engines become more decision oriented, as the results they produce begin to take on more character as intellectual extensions of the analysts and programmers who created them, they also become more alienating to the user. It is precisely this form of alienation that has become an increasing liability to Microsoft's programs and operating systems.

As a search consumer, what I would really appreciate is a search engine that creates profiles, not on some distant submerged server, but on my -own- machine. I'm delighted to have a profile created based on my web activity at Myspace, or Facebook, or Google, but I want that profile, or profiles to be on MY computer, and to have the opportunity to edit them, change them, or decide whether they are going to be associated with my identity at any given time, for any search, or at any web location.

All one needs to do is tally the number of 99-year-old participants on a site like Myspace, a barrier to defend against advertising profiling and autonomous search techniques, to see the indicators of the conflict that is coming in this arena.

Tim

Tim R.

By the way, this is fairly consistent with your GIO video. More than simply being impractical, centralized control also breeds contempt. Microsoft may not have figured this out in time.

Gregory Grefenstette

As for point (3), Google does already offer personalized search. See, for example, the article "Is Google’s Personalized Search Going to Change SEO Efforts?" on SearchEngineAcademySC.

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